In the last 20 years, we have witnessed 4 Phases in the Journey to the Mobile Internet. From the age of the "PC Internet" to the "Feature Phone Internet", "Smartphone Internet" and now the "Smart device Internet". We have also seen how users of the Internet have evolved in their daily habits of information and content consumption - this is evident as we review the market development in the five pillars in the digital content Internet business.
How has the evolution been in the ecosystem during the 4 phases in our journey to the mobile Internet?
(1) Content has grown richer in variety and depth- From black and white to colour and having depth in colour in graphics (remember days of black and white operator logos, picture messages in Nokia feature phones)
- From mono tone ring tones to polymorphic ring tones to MP3s and today's streaming and high-def music services
- From simple flash and java games to today's rich app store games and multi-player social games
- and the list goes on ... video, TV, 3D, augmented reality characters and so on ... consumers are spoilt for choice
(2) Advertising has evolved across multiple screen sizes, devices, content and purpose
- Ads are no longer restricted to the TV (broadcast, content and ads in DVDs) and PCs (with multimedia cards allowing for TV, video playing, radio listening).
- Ads are now also seen in various apps (e.g. chat, youtube); and apps are now in Smart TVs.
- Ads are evolving as content for the brands - attempt from brands to engage audiences.
(3) Access to Internet and content is widely availed to a global audience
- Content is now availed through TVs, radio, PCs, laptops, feature phones, smartphones, tablets, phablets, wearables, and so on in all manner of smart mobile devices - one of the trends in recent years and into 2013 ...
- Feature phones are also getting smarter and driving mobile Internet access and innovative content consumption, especially in the emerging markets where mobile phones outnumber PCs.
(4) Payment for content (and now products) and the players in the ecosystem are fast evolving to cater to consumers' lifestyles and daily habits
- No longer restricted to just credit cards and PayPal,
- Operator mobile billing via sms, money online payment methods like bank transfers, scratch cards, COD (cash-on-delivery) are offering alternative payment modes for not only digital contents but potentially also for physical products and merchandise.
(5) Fulfilment, the last mile in terms of delivery of products and content and personalised bundled offers is being invested
How are digital content players working to shape daily habits of mobile Internet users?
Consumers are growing spoilt for choice for content, products and mobile devices and appliances from where they can consume content and buy products from. With more choice fighting for a growing yet at the same limited attention span of the consumers, lots of innovation and change in the ecosystem will be taking place in this current age of "smart device Internet" and future ages to come - this indeed spells out for more exciting moments to come to see how the daily habits of the mobile Internet users will continue to evolve.
For your reference, please see below for the rest of the presentation deck which I presented my "Journey into the Mobile of the Internet" recently on 19 June 2013 at Salesforce.com Biz Academy (I would like to thank Sultan Semlali for this wonderful opportunity). Appreciate your comments.
I look forward to continue with my conversations with you.
Talk soon~
Nelson Wee
Profile: Nelson Wee, Singapore
Blog: http://myovi.blogspot.com
Slideshare: http://www.slideshare.com/nelsonwee
Twitter: @nelsonwee
- Besides Amazon who leads the pack in this area, China's Alibaba and local ecommerce players like Redmart are investing in owning logistics fulfilment to ensure continual customer satisfaction and retention.
How are digital content players working to shape daily habits of mobile Internet users?
- News is sticky - look at Yahoo, local news sites like Malaysia's Malaysiakini.com, Indonesia's Detik.com and you will see them feature in the top 20 Alexa rankings for the local markets. And as for apps for news ... new ways to read news online are constantly evolving in their offers.
- Communication - mobile instant messaging (social chat), private chat, mobile Internet call (Skype), or good ol' email, is a hotly contested space in the market today, globally and especially more so in Asia.
- During Echelon June 2013 Asia startups event in Singapore, a number of players I met with are focusing on apps which cater to the following daily habits of users - take a look at the slideshare showcase below.
Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee from Nelson Wee
Consumers are growing spoilt for choice for content, products and mobile devices and appliances from where they can consume content and buy products from. With more choice fighting for a growing yet at the same limited attention span of the consumers, lots of innovation and change in the ecosystem will be taking place in this current age of "smart device Internet" and future ages to come - this indeed spells out for more exciting moments to come to see how the daily habits of the mobile Internet users will continue to evolve.
For your reference, please see below for the rest of the presentation deck which I presented my "Journey into the Mobile of the Internet" recently on 19 June 2013 at Salesforce.com Biz Academy (I would like to thank Sultan Semlali for this wonderful opportunity). Appreciate your comments.
Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013 from Nelson Wee
I look forward to continue with my conversations with you.
Talk soon~
Nelson Wee
Profile: Nelson Wee, Singapore
Blog: http://myovi.blogspot.com
Slideshare: http://www.slideshare.com/nelsonwee
Twitter: @nelsonwee
1 comment:
Technology will change from time to time so people, society and even ecosystem should be able adapt.
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